Evaluation

The Front Cover
Firstly i wanted to make the front cover very simple but at the same time eye catching to all people.So firstly i started of with the typography i decided to make it bold, have a outline and to colour them in a different colour to make them stand out more eye-catching and different. The colour scheme used was grey and white with purple, orange and yellow i fought that all theses colours blended together to create a powerful effect. The imagery used is a self portait of me looking into the southbank, i fought this was a good image to use in my leaflet because its over looking london and making it feel like a dream.The back ground is plain because i wanted everything else to stand out. From my drafts i used a couple off techniques which helped me alot when it came to the real thing.

Secondly i used the Imax as my middle page to give out information about the southbank. I used mostly colour to balance out with the front cover and most of my own images.
Left Hand side
On this side of the page there is more typorgraphy and more information about the imax, The typorgraphy used is different types of fonts for different sections also used some colour in the font to make it stand out more.There is also imagery to fit each section of infomation.
Right hand side
On this part of the page there is only imagery,. The imagery is inside the bfi and directions on the bfi this part is the colourful part of the design.Overall i changed the middle page completly from my draft although my draft did help me a bit.

 The back page i think was the easiest. I added my own imagery to start off with and added the same effect on the pictures as on the front cover pictures too make it all look equal.

Final outcome

1.4 Drafts of a guide to the creative and media scene in the SouthBank.

Front cover draft

1. Firstly i wanted to create a bright, short worded leaflet to attract all different kinds of people. i used a certain amount of colours in the leaflet.l also took my own photography to add to my leaflet and wanted to add a twist to my pictures so i rotated them to give it a collage look and to make the pictures, project more and stand out.I also made the background white and plain to make it simple but at the same time powerful. The typography used in my draft is a bold bubble type, filled with colour this makes it project more. Overall i decided to use the way the title rotated and the same colour scheme because i felt that its a powerful vibe to use in my work.

2. My second draft i felt although it had no pictures, i believe that more typography is used but at the same time a lot of use of colours. The typography used in the second draft is rarely different, each word has its own font, In the middle the title stands out although its just a bold white and black. And the rest of the wording is scattered on the page but have information about the south bank itself. The background is a gray/ black background i wasn't really sure which one was better, i used this background to project the works and the title although i would have changed the colour of the background because of the colour of the title. Overall i didn't use anything from this draft but it gave a idea.

  Middle page draft

1. Firstly i wanted to create a middle page with the loads of information but to a minimal also to use a lot of bright colours  to stand out. I decided to use bright colours, to project and enhance the text and the title of both pages.The images are rotated and the background filled in a darkish colour most of theses images will be taken from the internet to go with text and information. The background i decided to leave it plain to fit with the front cover, but felt it needed a colour like black but i just left it. Overall i decided to use the picture format and how it was set up. But felt that the colours didn't suite everything.
 so decided to use a normal font and to not change the colour.

 Back cover draft

1. Firstly i wanted to add more information different to the middle pages along with pictures taken by myself. The layout is casual and split into two sections one section on information, and the other section information on the location and how to get there. The background has no colour because i couldnt decided whether to put a colour as the front cover has no back ground colour. The pictures used are mostly the pictures i took while i went to the southbank. The typography used is mostly normal font and used in a normal matter there is big wording in the middle to standout from the rest and to make it eye-catching. There is also a map to help the reader guide there way though south bank. Overall i decided to use the picture format and the way the text was structured.

2. In My second draft i split the page in half and on one side there is more information about the South Bank and on the other side is images show to get there. The background is plain and white so that the writing can stand out there is no colour in the background. Overall i didnt use anything from the second draft.

1.3 Research on developing a personal critical response to the film 'despicable me' ( include here list of sources)

Two out of Five stars
Running time: 95 mins

Matthew Turner
Despicable Me is a watchable animated comedy with a couple of nice ideas and at least one adorable supporting character but it's also unambitious, surprisingly dull in places, depressingly low on decent laughs and ultimately let down by a lazy central performance from Steve Carell.

What's it all about?
Directed by Chris Renaud and Pierre Coffin, Despicable Me stars Steve Carell as Gru, an inexplicably Russian-accented supervillain whose plans to steal a pyramid are frustrated when his arch rival Vector (Jason Segel) gets there first. Gru's new plan is to shrink and steal the moon, but when Vector pinches the shrink ray he needs to complete his scheme, Gru tries to break into his rival's headquarters, only to be repelled by a series of state-of-the-art security systems.

When Gru spots three young orphan girls (Miranda Cosgrove, Dana Gaiera and Elsie Fisher) gaining easy access to Vector's lair by selling Girl Scout Cookies, he immediately adopts them and then uses them to plant a series of robot cookies that enable him to successfully steal back the shrink ray. However, despite the best babysitting abilities of his army of tiny yellow Minions, Gru quickly finds that his new-found parental responsibilities rather get in the way of his plans for moon-based thievery.

The Good
Elsie Fisher’s performance as Agnes (the youngest of the three girls) is delightful – the scene where she reacts to Gru winning her a stuffed unicorn at a fair (“IT'S SO FLUFFY! I'M GONNA DIE!”) is the film's undisputed highlight and pretty much guarantees that you'll be doing Agnes impressions both on the way home and for weeks afterwards.
The film also has some nice ideas and some appealing designs but it never equals the headquarters-storming sequence for wit or invention and if you've seen the trailer you've already seen that entire sequence.

The Bad
the film's biggest problem is the script, which is frustratingly low on both laughs and plot – it's also unforgivably dull in places. A large part of this is down to the fact that the film's central character just isn't very funny – Carell is a talented comic performer but he fails to bring Gru to life (the Russian accent doesn't help) and delivers a lazy, uninspired performance that ultimately scuppers the film.

Worth seeing?
Despite some nice ideas and Fisher’s wonderful supporting performance, Despicable Me is ultimately something of a disappointment, thanks to a lazy script that fails to deliver any decent laughs.

My opinion on the film review: I believe that Matthew turner has no sense of humor, and has clearly not lived childhood, but of course has some good remarks on ‘Agnes’. He is very negative towards everything even the script being ‘lazy ‘according to him, but apart from ‘Agnes’ part the film didn’t really make sense to him.

1.3 A personal Critical response to film "Despicable me"

Despicable me            SuperBad. Superdad.

Steve Carell is brilliant as a cruel mastermind with a mad Russian accent.

Its as big as 5 double Decker buses, an experience that will blow you away not only in 2-D but in eye-Popping 3-D. The Imax a cylinder building in the heart of south bank with a breath taking wonderland inside, it felt like I was in a different world.
On the 15th of October i visited the south bank centre, where i found myself going though a dark tunnel to lead to another world at the end of the tunnel i came across a large cylinder glass building it was defiantly out of this world i just couldn't wait to go inside to explore the wonders inside, even the rumours of the screens being humongous made me really excited about this whole experience and how jam packed the inside was gonna be. As i entered the big glass doors i came aross a red capet which felt really authentic, and classical the whole building inside was round which was really unqiue and different. Then as i entered the room where a ordinary cinema screen was nothing compared to a normal cinema screen it was more then  just big i felt like an ant in the cinema.

Despicable me directed by Pierre Coffin & Chris Renaud who created the bug-eyed squirrel scrat in the ice age movies, distributed by universal pictures, and had a budget of $69 million (estimated) created a 2010 American picture venture into 3D animation for universal studios. Released in the USA on July 9, 2010 and watched on the 15^Th of October 2010. A comedy animated film that brings a whole film to life making you laugh out loud. The animated, eye-popping film is a funny, filled with action and suspense, and heart-warming.

When an actor has just hit a career low — as I think Steve Carell did in the desperate Dinner for Schmucks — it’s a relief to see them bounce back with a performance that clicks, in a hit film that really needs their services.

In the gadget-fond super-villain ’toon Despicable Me, he plays a meanie so mean that he’ll fashion balloon animals to console distraught children, only to pop them with a pin and walk off with maniacal satisfaction. What Carell brings to this cruel mastermind, actually the hero, is a mad Russian accent, lugubrious timing, and a general air of knowing exactly what he’s doing — one not wholly shared by the movie around him.

The picture is a first venture into 3D animation for Universal Studios and takes a little while to find its feet. Forget comparisons with Pixar, hardly a fair first-time benchmark; it’s closer to the nimble work of Sony’s guys on the underrated.The inspiration level is quite a bit wobblier than those, and the bombardment of posters featuring Carell’s goofy minions, gurning yellow Tic Tac creatures with goggles and dungarees, has Urgent Happy Meal Strategy written all over it. That said, there are enough weird highlights to propel it along, even when it’s gearing up for the predictable redemption of Carell’s Gru character via a trio of adorable orphan girls.

These tykes are a necessary component of his latest dastardly scheme, which involves a stolen shrink-ray gun, an attempt to make off with the moon, and competition from a geeky rival evildoer called Vector.When Gru is coerced into reading them bedtime stories about finger-puppet kittens, who must be stroked with a small brush and wiggled, Carell’s bad-dad routine finds its driest and funniest groove.


The Cast- Main Characters

Steve Carell- as Gru, the worlds former number one supervillian.

Jason Segel- as Vector the worlds number 1 supervillain and a egotistical nerd.

Russell brand- as Dr. Nefario, Gru’s elderly.
Miranda Cosgrove- as Margo one of the children in the film.
Dana Gaier - as Edith one of the children in the film.
Elsie Fisher- as Agnes one of the children in the film.

Before the film, i watched the trailor which gave me a general inview on how the film was gonna be i was extincted to watch it but i wasn't sure whether i was  excited on the film or just going to the imax. After the film i was really glad i saw it, it was very funny and the fact that it was in eye-popping 3D made it more interesting and fun to watch i would defiantly recommend it to a friend and watch it again it was definitely a family film or just a film to watch with a friend.