Thursday, 10 March 2011

Evaluation

The Front Cover
Firstly i wanted to make the front cover very simple but at the same time eye catching to all people.So firstly i started of with the typography i decided to make it bold, have a outline and to colour them in a different colour to make them stand out more eye-catching and different. The colour scheme used was grey and white with purple, orange and yellow i fought that all theses colours blended together to create a powerful effect. The imagery used is a self portait of me looking into the southbank, i fought this was a good image to use in my leaflet because its over looking london and making it feel like a dream.The back ground is plain because i wanted everything else to stand out. From my drafts i used a couple off techniques which helped me alot when it came to the real thing.






Secondly i used the Imax as my middle page to give out information about the southbank. I used mostly colour to balance out with the front cover and most of my own images.
Left Hand side
On this side of the page there is more typorgraphy and more information about the imax, The typorgraphy used is different types of fonts for different sections also used some colour in the font to make it stand out more.There is also imagery to fit each section of infomation.
Right hand side
On this part of the page there is only imagery,. The imagery is inside the bfi and directions on the bfi this part is the colourful part of the design.Overall i changed the middle page completly from my draft although my draft did help me a bit.


 The back page i think was the easiest. I added my own imagery to start off with and added the same effect on the pictures as on the front cover pictures too make it all look equal.

Friday, 4 March 2011

1.4 Drafts of a guide to the creative and media scene in the SouthBank.

Front cover draft

1. Firstly i wanted to create a bright, short worded leaflet to attract all different kinds of people. i used a certain amount of colours in the leaflet.l also took my own photography to add to my leaflet and wanted to add a twist to my pictures so i rotated them to give it a collage look and to make the pictures, project more and stand out.I also made the background white and plain to make it simple but at the same time powerful. The typography used in my draft is a bold bubble type, filled with colour this makes it project more. Overall i decided to use the way the title rotated and the same colour scheme because i felt that its a powerful vibe to use in my work.

2. My second draft i felt although it had no pictures, i believe that more typography is used but at the same time a lot of use of colours. The typography used in the second draft is rarely different, each word has its own font, In the middle the title stands out although its just a bold white and black. And the rest of the wording is scattered on the page but have information about the south bank itself. The background is a gray/ black background i wasn't really sure which one was better, i used this background to project the works and the title although i would have changed the colour of the background because of the colour of the title. Overall i didn't use anything from this draft but it gave a idea.

  Middle page draft

1. Firstly i wanted to create a middle page with the loads of information but to a minimal also to use a lot of bright colours  to stand out. I decided to use bright colours, to project and enhance the text and the title of both pages.The images are rotated and the background filled in a darkish colour most of theses images will be taken from the internet to go with text and information. The background i decided to leave it plain to fit with the front cover, but felt it needed a colour like black but i just left it. Overall i decided to use the picture format and how it was set up. But felt that the colours didn't suite everything.
 so decided to use a normal font and to not change the colour.



 Back cover draft

1. Firstly i wanted to add more information different to the middle pages along with pictures taken by myself. The layout is casual and split into two sections one section on information, and the other section information on the location and how to get there. The background has no colour because i couldnt decided whether to put a colour as the front cover has no back ground colour. The pictures used are mostly the pictures i took while i went to the southbank. The typography used is mostly normal font and used in a normal matter there is big wording in the middle to standout from the rest and to make it eye-catching. There is also a map to help the reader guide there way though south bank. Overall i decided to use the picture format and the way the text was structured.

2. In My second draft i split the page in half and on one side there is more information about the South Bank and on the other side is images show to get there. The background is plain and white so that the writing can stand out there is no colour in the background. Overall i didnt use anything from the second draft.

Tuesday, 1 March 2011

1.3 Research on developing a personal critical response to the film 'despicable me' ( include here list of sources)

Two out of Five stars
Running time: 95 mins
Matthew Turner
Despicable Me is a watchable animated comedy with a couple of nice ideas and at least one adorable supporting character but it's also unambitious, surprisingly dull in places, depressingly low on decent laughs and ultimately let down by a lazy central performance from Steve Carell.

What's it all about?
Directed by Chris Renaud and Pierre Coffin, Despicable Me stars Steve Carell as Gru, an inexplicably Russian-accented supervillain whose plans to steal a pyramid are frustrated when his arch rival Vector (Jason Segel) gets there first. Gru's new plan is to shrink and steal the moon, but when Vector pinches the shrink ray he needs to complete his scheme, Gru tries to break into his rival's headquarters, only to be repelled by a series of state-of-the-art security systems.

When Gru spots three young orphan girls (Miranda Cosgrove, Dana Gaiera and Elsie Fisher) gaining easy access to Vector's lair by selling Girl Scout Cookies, he immediately adopts them and then uses them to plant a series of robot cookies that enable him to successfully steal back the shrink ray. However, despite the best babysitting abilities of his army of tiny yellow Minions, Gru quickly finds that his new-found parental responsibilities rather get in the way of his plans for moon-based thievery.

The Good
Elsie Fisher’s performance as Agnes (the youngest of the three girls) is delightful – the scene where she reacts to Gru winning her a stuffed unicorn at a fair (“IT'S SO FLUFFY! I'M GONNA DIE!”) is the film's undisputed highlight and pretty much guarantees that you'll be doing Agnes impressions both on the way home and for weeks afterwards.
The film also has some nice ideas and some appealing designs but it never equals the headquarters-storming sequence for wit or invention and if you've seen the trailer you've already seen that entire sequence.

The Bad
the film's biggest problem is the script, which is frustratingly low on both laughs and plot – it's also unforgivably dull in places. A large part of this is down to the fact that the film's central character just isn't very funny – Carell is a talented comic performer but he fails to bring Gru to life (the Russian accent doesn't help) and delivers a lazy, uninspired performance that ultimately scuppers the film.

Worth seeing?
Despite some nice ideas and Fisher’s wonderful supporting performance, Despicable Me is ultimately something of a disappointment, thanks to a lazy script that fails to deliver any decent laughs.
My opinion on the film review: I believe that Matthew turner has no sense of humor, and has clearly not lived childhood, but of course has some good remarks on ‘Agnes’. He is very negative towards everything even the script being ‘lazy ‘according to him, but apart from ‘Agnes’ part the film didn’t really make sense to him.

1.3 A personal Critical response to film "Despicable me"

Despicable me            SuperBad. Superdad.
Steve Carell is brilliant as a cruel mastermind with a mad Russian accent.

Its as big as 5 double Decker buses, an experience that will blow you away not only in 2-D but in eye-Popping 3-D. The Imax a cylinder building in the heart of south bank with a breath taking wonderland inside, it felt like I was in a different world.
On the 15th of October i visited the south bank centre, where i found myself going though a dark tunnel to lead to another world at the end of the tunnel i came across a large cylinder glass building it was defiantly out of this world i just couldn't wait to go inside to explore the wonders inside, even the rumours of the screens being humongous made me really excited about this whole experience and how jam packed the inside was gonna be. As i entered the big glass doors i came aross a red capet which felt really authentic, and classical the whole building inside was round which was really unqiue and different. Then as i entered the room where a ordinary cinema screen was nothing compared to a normal cinema screen it was more then  just big i felt like an ant in the cinema.

Despicable me directed by Pierre Coffin & Chris Renaud who created the bug-eyed squirrel scrat in the ice age movies, distributed by universal pictures, and had a budget of $69 million (estimated) created a 2010 American picture venture into 3D animation for universal studios. Released in the USA on July 9, 2010 and watched on the 15Th of October 2010. A comedy animated film that brings a whole film to life making you laugh out loud. The animated, eye-popping film is a funny, filled with action and suspense, and heart-warming.
When an actor has just hit a career low — as I think Steve Carell did in the desperate Dinner for Schmucks — it’s a relief to see them bounce back with a performance that clicks, in a hit film that really needs their services.
In the gadget-fond super-villain ’toon Despicable Me, he plays a meanie so mean that he’ll fashion balloon animals to console distraught children, only to pop them with a pin and walk off with maniacal satisfaction. What Carell brings to this cruel mastermind, actually the hero, is a mad Russian accent, lugubrious timing, and a general air of knowing exactly what he’s doing — one not wholly shared by the movie around him.
The picture is a first venture into 3D animation for Universal Studios and takes a little while to find its feet. Forget comparisons with Pixar, hardly a fair first-time benchmark; it’s closer to the nimble work of Sony’s guys on the underrated.The inspiration level is quite a bit wobblier than those, and the bombardment of posters featuring Carell’s goofy minions, gurning yellow Tic Tac creatures with goggles and dungarees, has Urgent Happy Meal Strategy written all over it. That said, there are enough weird highlights to propel it along, even when it’s gearing up for the predictable redemption of Carell’s Gru character via a trio of adorable orphan girls.
These tykes are a necessary component of his latest dastardly scheme, which involves a stolen shrink-ray gun, an attempt to make off with the moon, and competition from a geeky rival evildoer called Vector.When Gru is coerced into reading them bedtime stories about finger-puppet kittens, who must be stroked with a small brush and wiggled, Carell’s bad-dad routine finds its driest and funniest groove.


The Cast- Main Characters
Steve Carell- as Gru, the worlds former number one supervillian.
Jason Segel- as Vector the worlds number 1 supervillain and a egotistical nerd.
Russell brand- as Dr. Nefario, Gru’s elderly.
Miranda Cosgrove- as Margo one of the children in the film.
Dana Gaier - as Edith one of the children in the film.
Elsie Fisher- as Agnes one of the children in the film.


Before the film, i watched the trailor which gave me a general inview on how the film was gonna be i was extincted to watch it but i wasn't sure whether i was  excited on the film or just going to the imax. After the film i was really glad i saw it, it was very funny and the fact that it was in eye-popping 3D made it more interesting and fun to watch i would defiantly recommend it to a friend and watch it again it was definitely a family film or just a film to watch with a friend.

Saturday, 26 February 2011

1.2 Sources

 Source
 Information Obtained

This Link was used to gather information for photography.

This link was used to gather information for photography.

1.2 Written report on the creative and media employment roles and requirements in a chosen region

Presentation given by Ms Dowdie
1st October 2010

Ms Dowdie, Employer Engagement Officer, gave the creative media students a presentation on creative and media careers.

The creative and media industries combined make one of the fastest growing sectors in the UK economy.
It can be divided into four broad sub-sectors - content, design, performing arts, and heritage and tourism. The sectors in this industry include:
•            Advertising
•            Architecture
•            Art and antiques
•            Computer and video games
•            Crafts
•            Design
•            Fashion design
•            Film and video
•            Music
•            Performing arts
•            Publishing
  • Photography

•            Software
•            Television and radio

She taught us the key things that drive people into the creative and media industries sector; the UK has been focusing on improving seven areas, which drive productivity in the sector:
•            Education
•            Competition and intellectual property (IP)
•            Technology
•            Business support (including access to finance)
•            Diversity
•            Infrastructure
•            Evidence and analysis

From the example that Ms Dowdie gave us of industries in the sector was Photography. So I will be doing some research in the industry to see if it is an industry that interests me.

Photography



Photography is the process, activity, and art of creating still pictures by recording radiation on a radiation-sensitive medium, such as a photographic film, or electronic image sensors. Photography uses foremost radiation in the UV,visible and near-IR spectrum. For common purposes the term light is used instead of radiation. Light reflected or emitted from objects form a real image on a light sensitive area (film or plate) or a FPA pixel array sensor by means of a pin hole or lens in a device known as a camera during a timed exposure. The result on film or plate is a latent image, subsequently developed into a visual image (negative or diapositive). An image on paper base is known as aprint. The result on the FPA pixel array sensor is an electrical charge at each pixel which is electronically processed and stored in a computer (raster)-image file for subsequent display or processing. Photography has many uses for business, science, manufacturing (f.i. Photolithography), art, and recreational purposes.

 Camberwell college of arts

Portfolio of work

. A foundation course/ National Diploma/AVCE/ Advanced GNVQ or equivalent
. Pass in 1 GCE A Level
. Passes at GCSE level in 3 subjects (grade C or above)

. Applicants who do not have English as a first language must show proof of IELTS level 6.0, wth a minimum of 5.0 in any one paper, or equivalent.

. Applications are welcome from students who are returning to education after a break and have evidence of related experience/prior learning .


Graphic designer

A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures and advertising. They are also sometimes responsible for typesetting, illustration, user interfaces, and web design, or take a teaching position, although these specialties may be assigned to specialists in various graphic design occupations. A core responsibility of the designer's job is to present information in a way that is both accessible and memorable.
Camberwell college of arts
Portfolio of work
A foundation course/ National Diploma/AVCE/ Advanced GNVQ or equivalent
Pass in 1 GCE A Level
Passes at GCSE level in 3 subjects (grade C or above)
Applicants who do not have English as a first language must show proof of IELTS level 6.0, with a minimum of 5.0 in any one paper, or equivalent. 
Applications are welcome from students returning to education after a break and the College takes into consideration prior learning, alternative qualifications and experience.

1.2 Research on the creative and media employment roles and requirements in the southbank

Producer

Producers are highly self-motivated individuals, who have the final responsibility for all aspects of a film's production. He or she is frequently the first person to become involved in a project; they participate directly in all the main producing phases; and see the project through production, to post-production, marketing and distribution. The Producer's is role to turn story ideas into profitable cinematic entertainment, and to persuade others to share in his or her commercial and creative vision. Producers usually report to the production company, or to the Executive Producers appointed to supervise the production on behalf of the financiers and Distributors.

Responsibilities
Producers have overall control on every aspect of a film's production, bringing together the Screenwriters, Director, cast, finances and production team. Their primary responsibility is to foster an environment in which the creative talents of the cast and crew can flourish - Producers are therefore ultimately accountable for the success of the finished film. Producers many responsibilities span all four phases of production:

· Development - Producers are often responsible for coming up with the underlying premise of a production, or for selecting the screenplay. Producers secure the necessary rights, select the screenwriter and story editing team, raise the development financing, and supervise the development process.
· Pre-production - Producers typically bring together the key members of the creative team, including the Director, Cinematographer and principal cast..
 Post-production and marketing - Producers are expected to liaise personally with post-production personnel, including the Editor, Composer, and Visual Effects staff. They then consult with all creative and financial personnel on the production of the answer (or final) print, and they are usually involved with the financial and distribution entities in planning the marketing and distribution of the finished film.


University Courses
Ravensbourne College of Design and Technology
CONTENT DEVELOPMENT
AND PRODUCTION
-
BA (Hons)
Two Year Fast Track Degree Course
The BA (Hons) Content Development and Production is a practical,
vocational production course that focuses on generating and
developing ideas into professional and creative content for
traditional broadcast programmes and multiplatform content.
The course is a two year fast track degree course that has been
running successfully for over 10 years and with a solid record
in gaining meaningful employment for its graduates.
The course focuses on developing production skills in programme
making for television and other platforms – for the web and
IPTV, interactive TV and mobile.

Entry Requirements
5 GCSEs (A-C) or equivalent
(preferably including English,
Media/Technology), and at
least one of the following or equivalent UK
2 A Levels (A-C);
4 AS Levels (A-C);
2 vocational A Levels (A-C);
Level 3 Foundation Diploma
or National Diploma; Advanced
Diploma (A-C) or International
Baccalaureate (24 points or
above). Also, an interview and
a portfolio, showreel or other
indicator of creative or technical
practice where appropriate

 

Camera Operator

Camera Operators usually begin work at the end of pre–production and, if the budget allows, attend the technical recces with other Heads of Department..
Camera Operators ensure that the camera and associated equipment are prepared for the required set–ups, always keeping alert for any last–minute changes. They must be able to multi–task, and to watch, listen and think on their feet while carrying out complex technical tasks. They liaise closely with the Director, fine–tuning the exact details of each shot, which often involves suggesting creative improvements or alternatives. They supervise the logistics of moving the camera, and oversee the Camera maintenance work carried out by the Focus Puller and the 2nd AC.

Camera Operators work closely with performers, guiding them on what can and cannot be seen by the camera. As it is now common for DoPs to also operate the camera on smaller films, many Camera Operators specialise in the operation of other precision equipment, such as Remote Heads or Steadicam, and most also work on commercials, promos and television drama. On bigger budget films, the role of the Camera Operator remains a crucial link between the creative ambitions of the Director, and other major departments, including Art, Hair and Make–Up and Costume.
University Courses
Brunel University
BA Film and Television
Entry requirements; 3 A levels BCC 240 points  IB 24 points
The BA (Hons) in Film & Television Production is a practical production-based course which allows students to focus on developing the skills demanded of planning, managing, shooting and editing films of various genres and for different audiences. The theory that is embedded within the course is delivered within the context of production.

Broadcast Journalist.
Broadcast Journalism is the collection, verification and analysis of information about events which affect people, and the broadcast and publication of that information in a fair, accurate, impartial and balanced way to fulfil the public's right to know in a democratic society. This involves a variety of media including television, radio, the Internet and wireless devices. Broadcast Journalists working in television work in a variety of genres including news, current affairs, or documentaries. They may be employed by broadcasting companies, or work on a freelance basis.
Broadcast Journalists may be studio or office-based, or work in regional, national or international broadcasters' offices. They may also work from home, utilising broadband and other technology to interface with broadcasters and other employers. When working on news items, they must be prepared to travel, sometimes long distances, at any hour of the day or night, to gather the relevant information. They are responsible for generating ideas, and for assessing the value and accuracy of ideas and information from other sources, researching background data, and presenting items for consideration by Editors, Commissioners, or other decision makers

University Courses
University of Leeds

BA Broadcast Journalism
Entry requirements: 3 Alevels BBB. IB: 32 points overall.
A hands-on course for prospective journalists that features
intensive practical broadcast training alongside academic
scrutiny of the media business. You will learn how to research,
report and produce news in the fast-changing multimedia age,
developing stories for Radio,Television and Online output.
Documentary production skills are taught, and you can choose
to specialise in sports or science journalism during one final
year module. 



Make Up Artist
Make-up and Hair Designers usually work on feature films and high budget television dramas and must be proficient in both make-up and hair techniques.  Make-up and Hair are key elements in the overall design of films or television productions, creating a look for the characters in relation to social class, and time periods, and any other elements required to create the desired illusion.  Make-up and Hair Designers are responsible for the overall design, application, continuity and care of make-up and hair throughout the pre-production an Increased multi-skilling in the UK film and television industries has meant that personnel are required to be proficient in both make-up and hair, and the departments are often merged.  Make Up and Hair Designers' responsibilities vary depending on production needs. 

University Courses
The Arts Institute at Bournemouth
Make Up for Media and Performance
2 year full-time Foundation Degree
Entry requirements 1 A Level

Friday, 25 February 2011

1.1 list of sources


Source
Information obtained
http://www.southbankcentre.co.uk/
This was used to gather information for the south bank.
http://www.tate.org.uk/modern/
This was used to gather information on the tate modern
http://www.shakespeares-globe.org/
This was used to gather information on the shakespeares globe
http://www.bfi.org.uk/
This was used to gather information on the bfi the imax.


Friday, 11 February 2011

Introduction

All my posts are going to be based on the unit 1 scene of the creative and media diploma.

  • Learning Outcome 1.1 Understand the range and types of creative and media activity in a chosen region.
  • Learning Outcome 1.2 Understand creative and media employment roles and requirements in a chosen region.
  • Learning Outcome 1.3 Be able to develop a personal critical response to a creative or media artefact, activity or event.
  • Learning Outcome 1.4 Be able to create a guide to the creative and media scene in a chosen region.

unit 1.1

The SouthBank


South Bank is a beautiful riverside at the heart of central London in the borough of Lambeth, following the themes from Lambeth to Blackfriars bridges. South bank is full of art, theatre, exhibitions; music, film and free event meaning that south bank can be enjoyed by people of all ages. Southbank Centre consists of the Royal Festival Hall (reopened after its two-year transformation), the Hayward GalleryQueen Elizabeth Hall(containing the Purcell Room), and the Saison Poetry Library. We also manage the Arts Council Collection and organises the National Touring Exhibition programme in venues throughout the UK.
Situated on the south bank of the River Thames next to the popular Merlin Entertainments London Eye, Southbank Centre is at the heart of an arts quarter stretching from the Royal National Theatre and National Film Theatre to Tate Modern and Shakespeare's Globe.

This map shows all the different events in south bank.












http://www.southbankcentre.co.uk/


Creative and media activity in the south bank
Tate Modern 
Tate Modern is a national gallery of modern art from all over the world, Located in London. Made from a old power station in 2000 in the heart of London. Tate has special exhibitions, events and education, Collection displays, and collections.

The exhibitions on at the Tate modern are:
Level2 Gallery: Alejandro Cesar co. Present Memory
This exhibition will take place at the Tate Modern from the 10th of July to 31 October 2010. The exhibitions entry is free.

This exhibition is about a Uruguayan artist Alejandro Cesar co who was born on 1975 in Montevideo, Uruguay. He lives and works in New York City.
Present Memory, a newly commissioned video, and features an intimate portrait of the artist’s farther, a doctor recently diagnosed with cancer. Using a 16mm camera, Ceresco filmed his father in his medical practise. This creates a visual echo and activates a sense of déjà vu every time the viewer re-counter it

























Gauguin
This exhibition will take place at the Tate Modern from the 30th of September to 16 January 2010. The exhibitions entry is £13.50 and concessions.

This exhibition is about Gauguin one of the worlds most famous and best loved artists from the early 20th century. For the first time in the UK in over 50 years the Tate modern present this exhibition. This exhibition explores the role of the myths around the man-Gauguin as storyteller.



http://www.tate.org.uk/modern/
The Globe Theatre

The Globe theatre was founded in 1949 by Sam Wanamaker associated with William Shakespeare in London. It was built in 1599 by Shakespeare’s playing company , the chamberlains men and was destroyed by fire on 29 June 1613. A second Globe Theatre was built on the same site by 1614 and closed in 1642. The Globe is found in South walk bridge road.




 Performances at The Globe 
One of the plays performed at the globe theatre are Henry IV part 1 at 2pm, Saturday 09 October 2010.This play written by the infamous English playwright William Shakespeare.
Another play performed at the globe is Henry IV Part 2 at 7:30 Saturday 09 October 2010 also written by the infamous William Shakespeare.

http://www.shakespeares-globe.org/

IMAX  (British film institute)
The BFI London Imax is placed in the centre of waterloo, literally in the middle of a huge roundabout. The Imax cinema opened in 1999 and since then has become an iconic building and a London landmark. Despite being surrounded on all sides by the consent hum of the capital’s road traffic, the building is especially designed to be immune to all noise pollution. The screen is at least the height of 5 double-decker buses. The Imax cinema is known all over the world as there are currently over 60 Imax cinemas.

Screenings shown in the IMAX
The events that are taking place at the Imax cinema are Step up 3D also an Avatar special edition experience on show from the 8-21 October at the Imax cinema.




http://www.bfi.org.uk/